LOYALTY PROMOTION "SKREPYSHY"
In 2019, Magnit retail chain launched and carried out the national loyalty promotion "Find the Anniversary "Skrepysh". The action was timed to the 25th anniversary of Magnit. This campaign was developed and carried out by EL DESIGNO.
"Skrepysh" is a tiny universal clip- toy for children. "Skrepysh" can be combined into intricate designs and / or used for bundles of charging, belt.
The main goal for the participants is to find the Jubilee Strepysh, giving the right to exchange his packaging for a prize.
We offer products that are distinguished by their versatility:
- Characters to play with friends
- Clips for fixing wires
- Keychain or accessory on a briefcase
- Fun pencil head
- Decoration for sneakers
- Funny bracelet or ring
and ... many more new application ideas!
All characters are made of
environmentally friendly material - TPR, have elasticity, high extensibility, have a pleasant aroma.
"SKREPYSHY" in the network and the media
"Skrepyshy" were represented in all Magnit stores in Russian Federation. Danon and PepsiCo also took part in the action.
Edition: more than 220 million figures.
Represented:> 20,497 retail outlets, in 3,694 settlements
Received coverage and publicity in the media:
RBC "In" Skrepyshey "in 2019, the main share of demand (92%) fell in the sections where toys from retail chains are offered."
Coverage on social networks, TikTok and YouTube:
more than 7,000,000 views since September 1, 2019.